Doctor SEO / Local search
Local SEO for doctors and clinics.
Help people looking for your services nearby find accurate information and reach the right team. Kay & Co. reviews your practice profiles, location pages and enquiry routes, then agrees which problems to fix first.
A useful local result
The right service, at the right location.
Someone comparing nearby practices needs to know what you offer, where they can be seen and how to ask about an appointment. Clear answers are useful even when the person first finds you through a map listing.
Start with the actual problem
What is happening at your practice?
The same package is unlikely to fit a new clinic, a profile access problem and a busy practice receiving unsuitable enquiries.
The profile is missing or wrong
Check whether an existing profile is verified, who controls it and which details are inaccurate. Establish the correct practice arrangement before creating another listing.
People find the wrong service
Compare the profile, linked page and booking choices. Check whether all three describe the services and locations actually available to new patients.
Enquiries arrive but do not progress
Look at response handling, appointment availability and the questions people ask. More visibility may add workload without solving a blocked handover or capacity problem.
Scope and responsibilities
What we agree before making changes.
- Profiles to review. The real locations and practitioner profiles involved, account access and who approves changes.
- Facts to confirm. Services, categories, contact details, appointment arrangements and exceptional opening hours, checked by the practice.
- Website work. The specific service or location pages to improve, with useful fees, arrival information and a suitable next step.
- Implementation and support. Which fixes we complete, what another supplier must do, the price, review date and ongoing responsibilities.
The output you should expect
A short action list you can use.
Each item should name the issue, why it affects the patient journey, the proposed change, the person responsible and how completion will be checked. An audit that leaves the practice guessing who does the work is unfinished as a plan.
Keep the practice in control of its business accounts. Agree appropriate supplier access and handover arrangements; do not send account passwords through the enquiry form.
Profiles need the right structure
A clinic profile and a clinician profile are different decisions.
An existing practitioner profile is not automatically a duplicate. Google's guidance allows eligible public-facing practitioners who can be contacted directly at the verified location during stated hours to have their own profiles. Arrangements differ for several practitioners at one location and a sole practitioner in a branded organisation.
We check the actual arrangement against Google's business and practitioner guidelines before proposing additions or corrections. The profile name and address should reflect the real business. A virtual mailing address does not establish a clinic location.
Questions for the practice
- Which clinician sees patients at each location, and when?
- Can patients contact that clinician there, or only the wider practice?
- Who owns each existing profile and keeps the facts current?
- What should happen to contact routes when a clinician moves or leaves?
Resolve these facts before treating a new profile as a way to gain more visibility.
A practical example
Someone chooses your branch but lands at the other one.
Illustrative situation: a practice has two locations. Both profiles link to a generic booking menu, and reception repeatedly redirects first-appointment enquiries.
Find the mismatch
Follow each profile's website and appointment links. Compare the location and service shown at every step with the appointments the practice actually offers there.
Make the next step clear
Use a relevant maintained location page or supported booking destination. If the booking supplier cannot preselect the branch, explain the choice before the visitor leaves your page.
Check the receiving outcome
Arrange a labelled test with fictional details. Confirm the correct team receives it, then monitor misdirected enquiries against the total received. A link opening is only the first check.
Measurement
Judge relevance and outcomes together.
Google describes relevance, distance and prominence as local ranking factors. A supplier cannot change the searcher's location or promise a fixed map position. Seeing your practice once from your own phone is not a complete visibility report.
Agree the services, locations and comparison period before measuring a change. Review relevant search appearances and profile or website interactions, then ask whether suitable enquiries reached reception and what happened next. Keep unanswered enquiries, duplicates and unknown outcomes separate.
Record changes in opening hours, service availability, advertising and appointment capacity alongside the figures. Those can affect outcomes too. Our free Enquiry & Booking Planner helps you discuss anonymous totals and capacity without calling every click a booking.
Read before you decide
Practical help for local search.
What local SEO can help you change
Understand the work, limits and questions to ask a supplier.
Healthcare guideReview your practice's local presence
Connect accurate service information with usable contact routes.
Related serviceSEO for doctors
Consider the wider website and service-page work alongside local discovery.
Website supportImprove the enquiry journey
Discuss a website fix when finding the practice is only part of the problem.
Useful to know
Your local SEO questions.
We agree a scope around the practice locations, services and existing profiles. It can include a profile review, useful location-page improvements, checks of enquiry routes and reporting. The proposal states which changes we implement, what needs practice approval and what ongoing work costs.
It depends on the real practice arrangement and Google eligibility rules. An eligible public-facing practitioner may have a separate profile. We check contact arrangements, location, existing profiles and the relevant guidance before recommending a change.
No. Local results depend partly on the searcher's location and other factors outside a supplier's control. We agree useful work, record the starting position and report changes without promising a fixed map position.
Use the same services and locations when reviewing visibility, then look at relevant enquiries and what happens to them. Profile interactions and website clicks are not confirmed appointments. Keep incomplete outcomes and changes in capacity or opening hours visible.
Start with one location and one useful question.
Send your website, the practice location, the service you want to be found for and what seems to be going wrong. Include your existing profile link if known. Please leave patient information out of your enquiry.