Plan a website project
Start with a clear brief, understand existing content, then compare the scope and agree how the work will be accepted.
The Kay & Co. resource library
Practical help for your next step
Clear guides, practical checks and planning worksheets for healthcare websites and digital services. Start with a goal, explore a topic or search for an answer.
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Start with your goal
What are you working on?
A short reading path for a decision you need to make.
Improve the enquiry journey
Review what you ask, explain receipt and response, then check that the request reaches the responsible team.
- Ask useful questions on your enquiry form
- Tell people what happened after they send an enquiry
- Tell patients when to expect a reply
View the full reading path
Make your site easier to use
Set an accessibility brief, then check page structure, keyboard use, phone layouts and recovery from form errors.
Help people find your practice
Connect local discovery to the right website, check indexing and internal links, then interpret the search evidence.
Understand your enquiry reports
Agree the outcome you are measuring, remove duplicate counts and compare rates, sources and follow-up fairly.
- Is your marketing bringing the right enquiries?
- Avoid counting confirmation-page reloads as new enquiries
- Make your enquiry rate answer the question its label promises
View the full reading path
Prepare for a supplier handover
Verify organisational access, a reproducible website and usable recovery evidence before transferring responsibility.
Explore the library
Browse by topic
Find the part of your website or digital service you want to improve.
31 resources
Planning, costs & suppliers
Explain what your practice needs, compare quotes fairly and know what your supplier will deliver.
Inside this topicHow to explain your website or digital project to a supplier · How to compare quotes for a healthcare app
90 resources
Booking & enquiries
Help people request appointments, follow up, prepare for visits and understand what happens next.
Inside this topicChoosing a booking system patients and staff can use · Tell patients when to expect a reply
56 resources
Forms & online requests
Help visitors send an enquiry, correct a mistake and finish an online task without getting stuck.
Inside this topicKeep form questions visible while patients answer · Take patients straight to the form detail that needs fixing
81 resources
Accessibility & mobile use
Make your website easier to read and use, including on phones and with tools that help people with disabilities.
Inside this topicMaking your practice website easier for everyone to use · Make page headings useful for people who listen to the website
42 resources
Navigation & site search
Organise menus, related links, search results and filters so people can find the right information.
Inside this topicUse website menu names patients understand · Help visitors find a guide after it is published
62 resources
Content, documents & updates
Keep service information, downloads and translations accurate, with a clear person to contact when something changes.
Inside this topicGive each service article a factual owner · Keep a shared list of important service facts
35 resources
Explaining services & fees
Help people understand appointment choices, what the fee includes and how payment or cancellation works.
Inside this topicHelp patients recognise the right clinic service · Explain assessment visits before treatment decisions
51 resources
Locations, arrival & teams
Keep branch information, travel details, shared premises and practitioner profiles useful and consistent.
Inside this topicGive each clinic a dependable location page · Show patients the correct entrance in a shared building
38 resources
Brand & visual design
Create a recognisable practice identity and useful signs, leaflets, website pages and staff templates.
Inside this topicHow to brief a designer on your healthcare brand · Define a tone of voice staff can actually use
19 resources
Website speed & loading
Find out why pages feel slow and ask for improvements that help visitors complete their next step.
Inside this topicCheck how quickly important pages work on a phone · Distinguish a faster test result from the experience of real visitors
88 resources
Being found on Google & search
Understand why pages are hard to find, improve local practice listings and ask useful questions about search visibility.
Inside this topicHealthcare local SEO: check the journey from search to the right team · Why a published guide may still be hidden from search
47 resources
Marketing results & reports
Understand what your reports are counting and whether your marketing is bringing useful enquiries.
Inside this topicIs your marketing bringing the right enquiries? · Avoid counting confirmation-page reloads as new enquiries
51 resources
Software & practice operations
Choose systems that help your team manage staff, documents, enquiries and everyday administration.
Inside this topicDoes your practice need new software? · Choosing a system to track enquiries and follow-ups
50 resources
AI & saving time on admin
Reduce repetitive work, check AI suggestions and keep people in control of important decisions.
Inside this topicA practical first step towards less repetitive admin · Choose reliable sources for an internal AI assistant
50 resources
Connecting your systems
Help information reach the right team, avoid repeated typing and plan a careful move between systems.
Inside this topicConnecting your practice systems: where to start · Moving systems without losing useful information
33 resources
Marketing & campaigns
Plan useful emails, social posts and service information that help the right people understand your practice.
Inside this topicGive each email campaign a clear purpose · Make your landing page fulfil the advert's promise
53 resources
Website changes & recovery
Check a website update before it goes live and agree how to put things right if a change causes problems.
Inside this topicAgree what a software update must achieve before building it · Publish the version your practice actually approved
38 resources
Hosting & website support
Understand who looks after your website, what support includes and how problems will be noticed and handled.
Inside this topicMoving your website: questions to ask your hosting supplier · Know what your website maintenance agreement covers
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