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Dental website redesign: 7 questions to ask before you pay
Planning a dental website redesign? Ask these seven questions about costs, patient bookings, Google visibility and ownership before choosing…
Blog & insights
Useful reads for your practice.
Practical advice and industry updates for healthcare owners.
Latest articles
Choose a question you are working through.
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Can aesthetic clinics use before-and-after photos in advertising?
A practical UK guide to consent, visual claims, image capture, Botox restrictions, evidence and withdrawal for aesthetic clinic…
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What should a dental complaints procedure include?
A practical UK guide to publishing a clear dental complaints procedure, routing NHS and private concerns, setting timescales and auditing the…
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What should an online doctor website explain before patients book?
A UK guide to the provider, suitability, consultation, prescribing, fees, privacy and follow-up information patients need before booking…
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How should UK vet practices prepare their websites for the CMA reforms?
Prepare your vet practice website for the made CMA Order: price-page access, booking confirmations, ownership information and staged 2026–27…
Does a UK healthcare website need a cookie banner?
A practical UK guide to healthcare website cookie banners, including essential functions, analytics, advertising tags and April 2026 ICO…
Can UK weight-loss clinics advertise prescription medicines online?
A UK guide to advertising weight-loss clinic services without promoting prescription-only medicines, with practical website, paid-ad and…
How to market a physio clinic in the UK
A practical UK guide to marketing a physio clinic through local search, useful service pages, responsible reviews, clear claims and better…
How can care homes use a CQC rating to get more enquiries?
A practical guide to displaying a CQC rating clearly and using it with current care, fee and contact information to support better-fit enquiries.
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How dental practices should respond to Google reviews
A practical UK guide to responding to dental Google reviews with empathy, local-search awareness and patient confidentiality intact.
How dental practices can be found in AI search
A practical UK guide to helping a dental practice become discoverable and trustworthy in Google AI features, ChatGPT Search and other AI answers.
How to market dental implants and clear aligners
A practical UK guide to marketing dental implants and clear aligners through local search, useful treatment pages and responsible claims.
Dental website content that builds patient trust
Learn what trustworthy dental website content should include, how to explain treatments clearly and how UK practices can avoid risky claims.
How to Get More Private Dental Patients: 9 Ethical Strategies
Nine practical ways UK dental practices can attract more private patients through positioning, local search, treatment content, reviews and…
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Build a healthcare marketing plan your team can actually use
Choose a service, find the obstacle and plan one useful marketing improvement. A practical guide to capacity, patient questions, channels and…
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Does your healthcare practice need a marketing agency or an SEO agency?
Choose the right help for your practice: compare an SEO specialist, broader marketing support and website or enquiry-process fixes before…
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What should doctor-led healthcare marketing mean in practice?
Ask who writes, checks and approves healthcare content. Doctor-led marketing needs clear responsibilities, appropriate expertise and honest…
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AI Mode healthcare ads: what a UK clinic should check
Before buying AI Mode healthcare advertising, check UK eligibility, policy requirements, campaign costs and whether useful enquiries can be…
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How to choose an SEO agency for your healthcare practice
Compare SEO suppliers using a real service page, a clear scope and evidence of useful enquiries. Practical questions for healthcare owners…
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What should an SEO proposal include for a healthcare practice?
Use this practical scope checklist to compare SEO quotes, spot exclusions and agree useful deliverables, clinical review and enquiry reporting.
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How to check your practice in ChatGPT search
Check whether ChatGPT describes your practice accurately, inspect its sources and ask your web supplier about public-page access without…
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What healthcare owners can check in Perplexity search
A practical Perplexity search check: inspect the cited page, verify practice details, check public access and distinguish a citation from a…
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How to compare GEO and AI search agency proposals
Compare AI search agency proposals using concrete deliverables, official guidance, reproducible observations and honest measurement of useful…
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What is GEO? A practical guide for healthcare owners
Understand generative engine optimisation, assess supplier promises and choose work that improves your website for real healthcare visitors.
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When search changes, what should a healthcare owner do?
Investigate changes in search visits without guessing the cause. Review relevant pages, service demand and enquiry outcomes before changing…
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How to include AI search in a practical marketing plan
Plan a small AI search review around a real service question. Record evidence, correct source information and decide whether further…
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SEO or GEO: where should your healthcare practice start?
Understand the overlap between SEO and AI search work, avoid paying twice for the same tasks and choose the next step around your practice's…