The Kay & Co. resource library
Help people discover your healthcare organisation. Explore SEO, content and measurement guides that connect marketing to useful enquiries.
Search a question, a task or a few words.
Search results
31 resources
Explain what your practice needs, compare quotes fairly and know what your supplier will deliver.
Inside this topicHow to explain your website or digital project to a supplier · How to compare quotes for a healthcare app
90 resources
Help people request appointments, follow up, prepare for visits and understand what happens next.
Inside this topicChoosing a booking system patients and staff can use · Tell patients when to expect a reply
42 resources
Organise menus, related links, search results and filters so people can find the right information.
Inside this topicUse website menu names patients understand · Help visitors find a guide after it is published
62 resources
Keep service information, downloads and translations accurate, with a clear person to contact when something changes.
Inside this topicGive each service article a factual owner · Keep a shared list of important service facts
51 resources
Keep branch information, travel details, shared premises and practitioner profiles useful and consistent.
Inside this topicGive each clinic a dependable location page · Show patients the correct entrance in a shared building
88 resources
Understand why pages are hard to find, improve local practice listings and ask useful questions about search visibility.
Inside this topicHealthcare local SEO: check the journey from search to the right team · Why a published guide may still be hidden from search
47 resources
Understand what your reports are counting and whether your marketing is bringing useful enquiries.
Inside this topicIs your marketing bringing the right enquiries? · Avoid counting confirmation-page reloads as new enquiries
50 resources
Reduce repetitive work, check AI suggestions and keep people in control of important decisions.
Inside this topicA practical first step towards less repetitive admin · Choose reliable sources for an internal AI assistant
33 resources
Plan useful emails, social posts and service information that help the right people understand your practice.
Inside this topicGive each email campaign a clear purpose · Make your landing page fulfil the advert's promise
53 resources
Check a website update before it goes live and agree how to put things right if a change causes problems.
Inside this topicAgree what a software update must achieve before building it · Publish the version your practice actually approved
The complete list
Showing 1–24 of 184 resources, ordered by title.
A practical starting point for healthcare owners considering AI, with clear task boundaries, review responsibilities and a small trial.
Before buying AI Mode healthcare advertising, check UK eligibility, policy requirements, campaign costs and whether useful enquiries can be measured.
Compare AI-search proposals by useful work, evidence and measurement, without buying promises of recommendations or automatic citations.
Understand AI mentions, citations, visits and enquiries, and ask for a repeatable report instead of an unexplained visibility score.
A very recent reporting window is compared with a fully settled earlier one. The newest observations may not yet be complete.
Turn a practical service question into a clear, useful website answer, with accurate details and a next step people can follow.
A draft case study includes a client's name, screenshots and quotations, but the project agreement does not establish permission for those exact materials.…
A scheduled post uses an old logo, a photograph with unclear permission and a service claim copied from an outdated leaflet. A post is the combination of…
A handover lists completed profile updates but provides only screenshots of the editing interface. Accept corrections based on the public journey they were…
A simple introductory enquiry form asks for extensive personal information before the team knows whether it is needed. Visitors abandon the process midway.…
Two exports overlap, and combining them adds some observations twice. The final report looks stronger than either source.
A dashboard adds phone clicks, completed forms and repeat submissions together as new enquiries. The total grows without a corresponding increase in genuine…
Choose a service, find the obstacle and plan one useful marketing improvement. A practical guide to capacity, patient questions, channels and enquiry evidence.
A team wants to publish a dramatic success story but has only a few screenshots and no agreed record of the initial problem or result. A case study is…
A practical UK guide to consent, visual claims, image capture, Botox restrictions, evidence and withdrawal for aesthetic clinic before-and-after photos.
A UK guide to advertising weight-loss clinic services without promoting prescription-only medicines, with practical website, paid-ad and review checks.
Improve care-home search pages with verified service information, useful visit details and a clear first-conversation route for families.
A manager sees no referral row for a partner domain that the measurement configuration intentionally excludes.
An automated audit reports healthy links because it resolves relative routes against a preview website domain. The production release may contain different…
The page declares a preferred address that no longer exists. A syntactically valid preferred-address setting has concealed a broken destination.
The local XML opens, but the public address redirects to an error page or requires access. A sitemap can be correct on a developer's machine and unavailable…
A manager reports that a new page is not indexed, but the inspected address redirects to another route. The diagnosis concerns the wrong resource.
A new service page is ready, but the enquiry team has not received its routing instructions and the booking destination is still a test link. A service…
Two systems assign the same test occurrence to different calendar days because their reporting time zones differ.
