Healthcare local SEO: check the journey from search to the right team
Review a local healthcare search as a patient, family member or referrer and fix the practical information that sends enquiries to the wrong place.
The Kay & Co. resource library
Being found on Google & search
Understand why pages are hard to find, improve local practice listings and ask useful questions about search visibility.
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Why a published guide may still be hidden from search
A new public guide opens normally, but inspection reports an instruction excluding it from search. The preview environment may have supplied that instruction.
Update the website link on your public practice listing
A public practice listing retains the previous supplier's domain, although staff use the current website every day.
The complete list
All being found on google & search resources
Showing 1–24 of 88 resources, ordered by title.
AI Mode healthcare ads: what a UK clinic should check
Before buying AI Mode healthcare advertising, check UK eligibility, policy requirements, campaign costs and whether useful enquiries can be measured.
AI SEO: what should a healthcare practice actually pay for?
Compare AI-search proposals by useful work, evidence and measurement, without buying promises of recommendations or automatic citations.
AI visibility: how to read the evidence without overclaiming
Understand AI mentions, citations, visits and enquiries, and ask for a repeatable report instead of an unexplained visibility score.
Allow recent search data to settle before judging a decline
A very recent reporting window is compared with a fully settled earlier one. The newest observations may not yet be complete.
Answer engine optimisation: answer a real patient question
Turn a practical service question into a clear, useful website answer, with accurate details and a next step people can follow.
Ask for public proof that listing corrections worked
A handover lists completed profile updates but provides only screenshots of the editing interface. Accept corrections based on the public journey they were…
Care home SEO: help families understand the next step
Improve care-home search pages with verified service information, useful visit details and a clear first-conversation route for families.
Check that a page's preferred address actually works
The page declares a preferred address that no longer exists. A syntactically valid preferred-address setting has concealed a broken destination.
Check that search engines can reach the published sitemap
The local XML opens, but the public address redirects to an error page or requires access. A sitemap can be correct on a developer's machine and unavailable…
Check the page visitors actually reach before diagnosing search
A manager reports that a new page is not indexed, but the inspected address redirects to another route. The diagnosis concerns the wrong resource.
Check whether search growth reaches your intended service area
A rise in overseas impressions masks a decline among the practice's intended local audience. The intended service area should guide interpretation of…
Check whether similar practice listings are really duplicates
Staff find two similar map records and cannot tell whether they are duplicates or distinct operating organisations.
Check who controls the destination behind a practice profile
A practice website action lands on a branded page outside the organisation's approved current website. Branding does not establish ownership. Follow the…
Choose one consistent public website address
Both website domain forms display the full site without a clear preferred route. Search and analytics diagnostics become harder to interpret.
Clinic SEO: choose the service your website needs to explain
A practical starting point for clinic search marketing: choose a real service, answer decision questions and check the complete enquiry route.
Connect search improvement to the next stage carefully
A useful page gains clicks, but the practice assumes this means more completed enquiries without checking the next stage.
Correct a practitioner's outdated practice link through its owner
A professional's public listing still links to an organisation with which the current affiliation has changed.
Count unique guides rather than repeated sitemap entries
Multiple content sources contribute duplicate entries. The reported page count becomes inflated. Duplicate entries can arise when several content lists…
Decide what should happen to an older brochure
A downloadable brochure and a newer web guide answer almost the same question. The older file remains the result people encounter.
Dental SEO: match your website to the appointments you offer
Choose dental SEO work around real services, clear booking information and relevant patient enquiries, with practical checks for practice owners.
Digital PR: share something people can verify
How healthcare businesses can prepare useful stories, evidence and media materials without inventing claims or buying guaranteed coverage.
Do not merge genuine branch listings just because names match
Several records share the practice brand, so an audit proposes consolidating them without checking their operating locations.
Do not mistake a changing search mix for a universal decline
A site begins appearing farther down the results for additional queries. Its overall average position worsens despite stable positions for established queries.
E-E-A-T: show the evidence behind your healthcare content
What experience, expertise, authority and trust mean for a healthcare website, with practical checks for authorship, claims and accountability.