The Kay & Co. resource library
Plan a healthcare website that helps people understand your care, find the right service and complete their next step. Explore practical project guides.
Search a question, a task or a few words.
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31 resources
Explain what your practice needs, compare quotes fairly and know what your supplier will deliver.
Inside this topicHow to explain your website or digital project to a supplier · How to compare quotes for a healthcare app
90 resources
Help people request appointments, follow up, prepare for visits and understand what happens next.
Inside this topicChoosing a booking system patients and staff can use · Tell patients when to expect a reply
56 resources
Help visitors send an enquiry, correct a mistake and finish an online task without getting stuck.
Inside this topicKeep form questions visible while patients answer · Take patients straight to the form detail that needs fixing
81 resources
Make your website easier to read and use, including on phones and with tools that help people with disabilities.
Inside this topicMaking your practice website easier for everyone to use · Make page headings useful for people who listen to the website
42 resources
Organise menus, related links, search results and filters so people can find the right information.
Inside this topicUse website menu names patients understand · Help visitors find a guide after it is published
62 resources
Keep service information, downloads and translations accurate, with a clear person to contact when something changes.
Inside this topicGive each service article a factual owner · Keep a shared list of important service facts
35 resources
Help people understand appointment choices, what the fee includes and how payment or cancellation works.
Inside this topicHelp patients recognise the right clinic service · Explain assessment visits before treatment decisions
51 resources
Keep branch information, travel details, shared premises and practitioner profiles useful and consistent.
Inside this topicGive each clinic a dependable location page · Show patients the correct entrance in a shared building
38 resources
Create a recognisable practice identity and useful signs, leaflets, website pages and staff templates.
Inside this topicHow to brief a designer on your healthcare brand · Define a tone of voice staff can actually use
19 resources
Find out why pages feel slow and ask for improvements that help visitors complete their next step.
Inside this topicCheck how quickly important pages work on a phone · Distinguish a faster test result from the experience of real visitors
88 resources
Understand why pages are hard to find, improve local practice listings and ask useful questions about search visibility.
Inside this topicHealthcare local SEO: check the journey from search to the right team · Why a published guide may still be hidden from search
53 resources
Check a website update before it goes live and agree how to put things right if a change causes problems.
Inside this topicAgree what a software update must achieve before building it · Publish the version your practice actually approved
The complete list
Showing 1–24 of 381 resources, ordered by title.
A telephone field may reject spaces, a leading plus sign or pasted formatting. The visitor sees a failure even though reception could use the number without…
An editor receives a request to alter a fee, referral rule or arrival instruction but cannot tell who can confirm the underlying fact. Publishing the…
A launch often involves more than one supplier and several people at the practice. Name the person who decides whether the site is ready and make sure they…
A practice introduces a planned service and invites people to learn more. The page's enthusiastic language makes visitors think appointments can already be…
Repeated practical questions are useful clues about your website. Keep a short, anonymous note of the subjects people ask about: finding the clinic,…
A patient receives a short request for more details but cannot tell why the practice needs them or whether their original enquiry has failed. The next…
Different tests can produce different numbers because they use different pages, devices or connections. Ask your supplier to explain those conditions and…
Every required question adds work for the person contacting you. Keep the information needed to answer or direct the enquiry and explain anything that may…
Some popups close when the visitor taps outside them. On a small screen, an imprecise tap can dismiss a form and silently discard several answers.
Some websites include separate desktop and mobile copies of navigation or content. A visually hidden copy may remain available to screen readers or keyboard…
A connection can fail after the server receives an enquiry but before the confirmation reaches the browser. A simple Send again instruction may cause a…
A warm welcome paragraph says patients can choose any location, practitioner or appointment format. It gets reused on pages where those options are…
A fast homepage says little about a service page full of large photographs or a slow booking tool. Ask your supplier to test the pages people use when…
Saved browser information can speed up a contact form, but incorrect field identification can place a telephone number in a reference box or overwrite a…
Useful photography shows families the actual setting they are considering. Think about questions such as where visitors arrive, what communal spaces look…
A menu overlay can remain open after a page or section link is activated. Visitors arrive at the destination but still see the navigation covering it.
A service is available remotely and at the practice, but identical descriptions make the formats look interchangeable. Visitors may book a format that…
A biography often attracts readers who already want to know whether they can see that person. Give them a clear route to the appointments the clinician…
A patient saves or prints directions and later cannot tell which branch or appointment they describe. The download depended on information that existed only…
A redesign is an opportunity to improve useful content, but it is easy to lose pages that staff or patients rely on. Begin with a list of current pages and…
Learn what trustworthy dental website content should include, how to explain treatments clearly and how UK practices can avoid risky claims.
Planning a dental website redesign? Ask these seven questions about costs, patient bookings, Google visibility and ownership before choosing a designer.
A location page says parking available, but this could mean a small private area, nearby paid spaces or a public car park. Patients make plans based on an…
A biography mentions a practitioner's interest in a topic. Visitors assume the practice offers a dedicated appointment for it even though the description is…
