Dental website design
Help patients understand your practice and take the next step.
Kay & Co. designs and improves websites for UK dental practices. Start with the treatments you actually offer, the questions patients ask and the booking process your reception team can support. We agree the pages, writing, search work and launch checks before the build.
Start with a real problem
New design, fewer unanswered questions.
Can someone find your fees, understand which first appointment to request and reach the right practice? A website project should make those jobs easier for patients and reception.
Choose the right amount of work
Repair, refresh or rebuild?
Bring your current website and two or three examples of what goes wrong. We can use those to discuss a proportionate first step.
Repair a specific problem
Your website is editable and useful, but a form fails, fees are hard to find or a booking button opens the wrong appointment. Ask for the fault, proposed fix and a check that proves it works.
Refresh useful pages
The structure still fits the practice, but service information or mobile layouts need attention. Agree which pages change and who supplies current fees, clinician details and service facts.
Plan a full rebuild
The site is difficult to maintain or no longer supports your services and locations. Include the move from the old site, staff training and ongoing ownership in the same proposal.
Your proposal
Agree what the website project includes.
These are scope decisions to make together. The written proposal identifies what is included, what your team supplies and what needs a separate quote.
Pages and patient questions
Name the treatment, fees, team, location, new-patient and contact pages. Explain what a first appointment involves and what someone can do if they are unsure. Prioritise services the practice can actually provide.
Writing and approval
Agree whether we draft from your information or edit supplied text, how revisions work and who approves it. Treatment claims and availability need the practice's confirmation. Unanswered questions remain open until checked.
Booking and enquiries
Check what your current booking supplier permits. A link, an embedded booking screen and a custom connection are different jobs. Confirm provider fees and show the full journey before calling it included.
Search and launch
Review current page addresses, page information, internal links and mobile use. Agree how important existing journeys stay available and what is checked after launch. Ongoing SEO work has its own scope.
The practice also needs an owner for factual updates. The GDC's advertising guidance sets out dental website information and accuracy responsibilities. Our dental advertising guide helps you raise the relevant questions with the person approving your content.
Budget and ownership
Compare the whole commitment.
A headline build price does not tell you the first-year cost or what the practice will own. Ask for these items together before accepting a proposal.
- Initial work. Design, build, writing, content transfer, training and the allowance for revisions.
- Running costs. Hosting, domain, booking provider, licences and support, with VAT treatment and renewal terms clear.
- Future changes. What staff can edit, what support covers and how extra work is quoted.
- Leaving or handing over. Account control, exportable content, access, notice period and any transfer charge.
A useful supplier question
“What would our practice pay in the first year, and what is still excluded?”
Then ask for the minimum total commitment if the contract runs longer. A lower first payment can come with higher monthly charges or less included work.
Before you approve launch
Test the job a patient needs to complete.
A design preview is only part of acceptance. Agree a practical check with the people who will receive the enquiries.
Find the right appointment
On a phone, start at a treatment page. Locate fees or a clear cost explanation, select the right practice and see whether the next step requests an appointment or confirms one.
Confirm the enquiry arrives
Send an authorised, clearly labelled test using fictional details. Reception confirms the right team received it and the visitor's confirmation describes the real next step.
Check an awkward case
Try a missing form answer, an unavailable appointment and an old saved treatment link. Ask for keyboard and enlarged-text checks too. Record who will resolve any blocked task.
For a redesign, establish the current search and enquiry picture before changing the site. Google explains that significant changes can cause ranking fluctuations; planning and monitoring reduce avoidable problems but cannot promise unchanged positions. Afterwards, review suitable enquiries and reception's recurring questions alongside search information.
Useful next steps
Prepare a clearer brief.
Seven questions before you pay
Compare scope, ongoing costs, ownership and launch checks.
Planning guideWrite your project brief
Use a short structure to explain the problem and the result you need.
Free toolReview enquiries and capacity
Use anonymous totals to discuss follow-up and available first appointments.
Related serviceDental SEO
Discuss ongoing search work if the website already supports the right patient journey.
Useful to know
Dental website questions.
The price depends on the pages, writing, booking connection, existing-site move and support you need. Ask for the build price, first-year running costs, minimum commitment and exclusions in writing. Kay & Co. prepares a proposal after reviewing that scope; this page does not quote a fixed package price.
A focused repair can be enough when the current site works well but fees, content or a booking route need improving. A rebuild may be appropriate when everyday editing is difficult or the structure cannot support your services. Compare both options against the problems you need to solve.
No supplier can guarantee unchanged rankings. We review existing pages and search information, plan how current links will keep working and agree checks after launch. Keeping a useful page at its existing address is considered before proposing a change.
The practice nominates the appropriate person to check treatment claims, clinician details, fees and availability. We agree who drafts each page and track unresolved questions before publication. Website design is not a substitute for the practice approving its information.
Tell us what your website needs to make easier.
Share the current address, your priority services, booking supplier and the problem you want to solve. Include your budget or timing constraints if known. We can then discuss a sensible scope. Please leave patient information out of your enquiry.