Compare company proposals on the same scope
Make a small comparison sheet with the priority service, pages in scope, implementation owner, review responsibility, fee, separate charges and notice period. Mark an unclear answer as unknown. Do not assume a cheaper monthly fee includes the same work as a larger project quote.
Ask what happens when the practice cannot approve content on time and how files, accounts and reports are handed over if you leave. The SEO proposal checklist gives a structure you can use with every company on your shortlist.

