What this means for your practice
Review the complete message and its destinations as one patient journey. Have the responsible service approve any preparation content and keep sensitive details proportionate.
An example to discuss with your team
Generate reminders for fictional appointments at different locations.


A practical conversation with your supplier
Generate fictional reminders for two locations and open every link. Check that each destination matches the actual appointment. Responsible service staff should approve preparation content. Ask how a location change updates shared templates so one forgotten link does not keep confusing visitors.
Plan the first improvement
Create an inventory of the facts that the reminder uses: appointment time, site, contact route and any approved preparation link. Assign the appropriate owner to each rather than expecting the person editing the template to verify everything alone. Some facts come from the individual booking and others from shared service information. Ask the supplier to show where each part is drawn from so a later change can be made in the right place. Keep the message concise enough to understand without hiding practical details inside an image.
Review examples for different sites and appointment types, including one with an optional value missing. Open the links as a visitor would, rather than judging only the text visible in the editor. When a service changes, review the template and destination together. A corrected message can still misdirect someone if it links to an old page, while a corrected page will not fix a wrong location written directly into the message.
How to check the result
Count template errors found before and after release.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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