Topics
SEO & GEO, explained.
A growing library of clear, factual guides to search and generative engines, from AI SEO and answer engines to the technical foundations that make them work.
Clinic SEO: choose the service your website needs to explain
A practical starting point for clinic search marketing: choose a real service, answer decision questions and check the complete enquiry route.
Healthcare SEOCare home SEO: help families understand the next step
Improve care-home search pages with verified service information, useful visit details and a clear first-conversation route for families.
Healthcare SEODental SEO: match your website to the appointments you offer
Choose dental SEO work around real services, clear booking information and relevant patient enquiries, with practical checks for practice owners.
Dental SEODental SEO cost in the UK: compare the work and the full price
Compare dental SEO proposals, calculate the full commitment and ask who will implement, review and measure the work before choosing a budget.
Local SEODental Google Maps
Seven practical checks for a dental practice missing from Google Maps or the local pack.
ComplianceDental Advertising Rules UK
GDC and ASA guidance for dental websites, claims, credentials, images and social media.
Healthcare SEOHealthcare digital marketing: decide what to improve first
Choose a marketing priority from real appointment capacity, enquiry quality and website problems rather than starting with a list of channels.
Healthcare SEOMedical local SEO: keep each location's service information clear
Help people reach the right medical practice location with consistent public details, specific service pages and a verified contact route.
Healthcare SEOSEO for doctors: make your practice easy to understand
A practical guide to service, practitioner and location pages that help prospective patients make an informed enquiry.
Local SEOHealthcare local SEO: check the journey from search to the right team
Review a local healthcare search as a patient, family member or referrer and fix the practical information that sends enquiries to the wrong place.
TrustYMYL: checking healthcare content before people rely on it
A practical review process for healthcare pages where inaccurate information could affect someone's health, finances or important decisions.
GEOWhat GEO means, and when a practice owner needs to care
A plain-English explanation of generative engine optimisation and the questions that turn an unfamiliar term into a useful project discussion.
AI SearchAI SEO: what should a healthcare practice actually pay for?
Compare AI-search proposals by useful work, evidence and measurement, without buying promises of recommendations or automatic citations.
AEOAnswer engine optimisation: answer a real patient question
Turn a practical service question into a clear, useful website answer, with accurate details and a next step people can follow.
AI SearchGoogle AI Overviews: a practical guide for healthcare owners
Understand what an AI Overview is, what your website can influence and how to avoid confusing eligibility, mentions and new patient enquiries.
GEOLLM SEO: separate website improvements from model promises
Understand large language model SEO proposals without confusing access, training, citations, brand mentions and useful business outcomes.
GEOGemini SEO: questions to ask before commissioning work
Distinguish the Gemini app from Google Search features and assess proposals using observable work, relevant examples and honest limits.
StrategyAI visibility: how to read the evidence without overclaiming
Understand AI mentions, citations, visits and enquiries, and ask for a repeatable report instead of an unexplained visibility score.
StrategyZero-click search: what fewer website visits can and cannot tell you
Understand searches answered without a website visit and review visibility, contacts and enquiries without assuming every lost click is an AI effect.
AI SearchVoice search: make practical answers easy to find
A practical approach to voice search for healthcare owners, covering clear contact information, accurate answers and sensible supplier questions.
SEOEntity SEO: make your practice's identity clear
A practical identity check for healthcare websites, covering names, locations, service ownership and accurate public profiles.
TechnicalSchema markup: what to ask your website supplier
Understand structured data, check what a supplier is proposing and avoid paying for promises of rankings, FAQ listings or AI citations.
SEOTechnical SEO: which website problems need attention?
A plain-English way to prioritise technical SEO work, ask for evidence and connect website fixes to the tasks patients need to complete.
SEOLocal SEO: a practical checklist for your practice
Check the information, pages and contact routes that help nearby people find the right healthcare service and decide whether to enquire.
SEOE-E-A-T: show the evidence behind your healthcare content
What experience, expertise, authority and trust mean for a healthcare website, with practical checks for authorship, claims and accountability.
AuthorityDigital PR: share something people can verify
How healthcare businesses can prepare useful stories, evidence and media materials without inventing claims or buying guaranteed coverage.
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