Ask for one concrete example
Give the supplier an important service page. Ask them to explain what is missing or inaccurate, what they would change and why it matters to someone choosing the service. A useful proposal could correct conflicting location details, explain the booking process or make an inaccessible page readable.
A promise to make the brand trusted by AI is not a deliverable you can inspect. Ask for the actual page changes, required input from your team and the evidence of completion.
Check whether existing work already covers it
Google says its established SEO practices remain relevant to AI features and that there are no special additional technical requirements for those features. This does not mean every AI product works identically.
Compare the proposed package with your existing website and SEO agreement. If both include the same content corrections or access checks, clarify who owns the work and whether you are paying for it twice.
Agree an honest measurement plan
Separate whether your business is mentioned, whether a page is cited, whether someone visits and whether a relevant enquiry follows. A screenshot of one favourable answer is not a measure of all potential patients.
Ask for the questions tested, product, date and sampling method. Keep changes in the test method visible. A limited sample can reveal wrong information, but it cannot establish a stable market share.
Choose a small useful first step
Start with a problem you can verify and a page your audience needs. Keep the output useful even if no AI system selects it. Do not accept a guaranteed recommendation, citation or enquiry forecast as a substitute for explained work.
Sources and further reading
Choose a useful next step
We can review an AI-search proposal against your existing website needs and explain the practical work it contains.
