Give readers an honest account of who did the work
When a page names an author or reviewer, make sure that person performed the stated role. A clinician's involvement in the business does not establish that they wrote or checked every article. Explain responsibilities accurately and keep any relevant credentials verifiable.
For a treatment page, the practice should identify who can check clinical statements and who confirms practical details such as location and booking arrangements. Those may be different people.
Show evidence where the claim is made
If you describe a project result, include the measurement period and what was measured. A rise in enquiries, an increase in search visibility and more booked patients are different claims. If other changes happened, acknowledge them.
Use a clearly labelled fictional example when explaining a method without a real client case. Do not present a demonstration, generated image or invented testimonial as evidence of completed work.
Make responsibility visible
Check that visitors can identify the provider, contact the right team and understand the service's limits. Keep practical information current when staff, locations or arrangements change. Corrections should have an owner.
A useful review question is whether an unfamiliar reader could check the basis of an important statement. Adding an impressive title beside unsupported copy does not answer that question.
Use the concept to improve the page
Google says E-E-A-T itself is not a specific ranking factor. Ask an agency for concrete changes: clearer authorship, corrected claims, better sources or an accountable update process. Judge the finished page and later outcomes rather than a claimed E-E-A-T percentage.
Sources and further reading
Choose a useful next step
We can help organise the content and its review process, with the practice's responsible people confirming the facts within their remit.
