Check important booking and information links

What this means for your practice

Include important linked destinations in regular reviews, with a responsible owner for each. Ask the supplier to distinguish confirmed visitor problems from checks that are inconclusive because a destination requires login or rejects automated visits.

How to review the arrangement

Replace a sample link with a failed destination and follow the investigation. Can the owner identify which visitor action is affected? Ask the supplier to explain where automated checks may be inconclusive, such as destinations requiring login. Confirm the visitor problem before treating every failed probe as a broken service.

Prioritise the links visitors rely on to complete a task

List the destinations that matter most to enquiries, bookings and important information. Give each a content or service owner and note whether your supplier controls the destination or must contact another provider. A link can open successfully yet lead to the wrong service, so include its meaning as well as whether it returns a page in the review.

Ask the supplier to demonstrate a failed test destination and show how the owner identifies the affected visitor route. Some automated checks may be inconclusive, especially where a destination requires login, so agree how a suspected failure is confirmed before changing a useful link. Check direct buttons, older messages and repeated links when a destination moves. Record the correction and verify the complete task afterwards. This makes link maintenance responsive to the business consequence instead of treating an obscure reference and the primary booking button as equally urgent items in a long error list.

How to check the result

Track confirmed broken critical destinations and time to correct them.