What to change
Ask the analyst to identify the destination detail needed for the business question, such as an approved partner category rather than the entire address. Have the developer inspect representative outgoing analytics records and remove unnecessary tokens at collection. Test a harmless distinctive query value to verify the correction. Preserve enough context to distinguish meaningful destinations, but do not retain arbitrary link contents simply because the measurement library offers them by default.
A worked example
Illustrative example
Illustrative test: The destination remains distinguishable while the unnecessary token is absent from analytics. A partner link might include a one-time query token unrelated to the practice's reporting question. The analyst agrees that an approved partner label is sufficient. The supplier tests a fictional distinctive token and shows it absent from the outgoing record while the partner remains identifiable. This gives the team evidence that the change preserves the useful comparison without copying arbitrary address details into analytics by default.
What this means for your practice
A full external link can contain extra tokens that your report does not need. Ask the analyst what distinction supports the business question: perhaps an approved partner category is enough, rather than the entire address. Have the supplier inspect representative outgoing records and remove unnecessary details at collection. Use a fictional distinctive token to test the change. The destination should remain meaningfully identifiable while the unrelated value is absent. Do not assume a token is harmless because it does not look like a name. The practice should know what is collected and why, rather than accept every address detail offered by a tracking tool's default settings.
How to check the result
The data sent to analytics supports the intended comparison without copying unrelated URL detail.
A mistake to avoid
Some tokens can be sensitive even when they do not resemble a person's name.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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