What to change
Select pages by visitor importance and technical variation, not convenience. Ask the supplier to sample each materially different template and include pages with real third-party dependencies. Keep the test conditions consistent so differences are interpretable. The output should identify which page family needs work and what evidence supports that priority. A healthy homepage is useful as a comparison, but it cannot represent every deeper route on a varied website.
A worked example
Illustrative example
Illustrative test: The sample includes the homepage, a service page and a resource article. A homepage may load quickly while a service page waits for an embedded enquiry tool and an article uses a much larger image. The supplier tests all three under the same conditions and identifies their different delays. Your team prioritises the important enquiry journey while retaining the other findings. The sample explains why a single homepage score could not describe the performance of every route clients actually use.
What this means for your practice
A service page or resource guide may load different images, forms and third-party tools from the homepage. A fast front page therefore cannot establish the performance of the whole site. Ask your supplier to choose a small representative sample based on important visitor tasks and materially different page designs. Keep test conditions comparable so the differences mean something. Include a page with the real booking or enquiry dependency, rather than an unusually simple sample. The resulting priorities should identify which family is affected and why that matters to the practice. A useful report connects waiting or difficulty to a task, instead of presenting one favourable score as a site-wide verdict.
How to check the result
The owner can see which family is affected and why it matters.
A mistake to avoid
A sitewide average can conceal a concentrated problem on an important destination.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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