What to change
Define a test identification method before the next rehearsal and use the platform's supported testing controls where appropriate. Keep the distinction non-sensitive and consistent across the receiving workflow and analytics evidence. The report owner should state whether tests are excluded, separated or retained with an explicit note. Do not guess retrospectively which unlabelled events were artificial, because that can remove real activity as easily as it corrects inflation.
A worked example
Illustrative example
Illustrative test: The reviewer can locate the test occurrence and explain whether it enters the live total. A release rehearsal may create several fictional requests that otherwise look like ordinary enquiries in the monthly count. Before the next rehearsal, the team agrees supported test identification and its reporting treatment. One labelled action is traced through receipt and analytics. The analyst can then explain whether it is excluded or shown separately, without retrospectively guessing that every visit from an office connection must have been a test.
What this means for your practice
Testing a form is necessary, but repeated rehearsals can inflate live reports if nobody agrees how test activity is handled. Before the next release, choose a supported, non-sensitive way to identify the fictional actions in both the receiving workflow and analytics. Ask the report owner whether they will be excluded, separated or retained with a clear note. Demonstrate one complete test and trace its treatment. Avoid guessing retrospectively which unlabelled records were artificial; that can remove real activity as easily as it corrects inflation. An internal visitor is not automatically a test in every setup. The aim is a repeatable arrangement everyone reviewing the numbers can understand.
How to check the result
Future rehearsals have reproducible treatment rather than informal deletion guesses.
A mistake to avoid
An internal visitor is not automatically a test event in every configuration.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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