A clear SEO plan, with work you can see and judge

Start with one problem to solve

A clinic with few search visitors needs a different plan from one receiving plenty of unsuitable requests. We ask about your priority services, locations, availability and enquiry process before proposing activity.

Where you have it, we review Search Console and aggregate enquiry information. Search Console shows how your pages appear in Google search and which clicks follow. Reception records can help explain whether enquiries suit the services you provide. Neither source alone gives the whole story.

What should appear in the proposal

• The priority: a named service or audience and the reason it matters.
• The changes: the pages, local information or website faults in scope.
• The deliverables: what you will be able to review, such as a revised page, an implemented fix or a monthly report.
• The responsibilities: who supplies facts, reviews clinical wording, changes the website and accepts the work.
• The costs: project or recurring fees, advertising spend if relevant, separate supplier charges and any exclusions.
• The review: delivery milestones, outcome measures and a date to decide what happens next.

A proposal that includes advice but excludes implementation can be appropriate when you already have a web team. If you need the supplier to make the changes, state that before comparing fees.

The first stage should leave you with something useful

Agree a starting record of the important pages and available performance data. Identify issues that directly prevent a person discovering, understanding or contacting the service. Prioritise those ahead of minor score improvements in automated reports.

Illustrative first stage: check one appointment journey, clarify its service page, resolve a broken enquiry step and agree how reception recognises a relevant request. The exact sequence depends on what the review finds. It should not default to a fixed number of blog posts regardless of need.

At the end of that stage, you should be able to see the changes and understand which issue each one addresses. A successful publication or a higher audit score is evidence of work completed, not proof that more suitable patients have booked.

Agree how the work fits around your practice

Your contact confirms service facts and coordinates feedback. The appropriate clinician checks medical statements. We explain the proposed wording and website changes in terms your team can review.

Keep ownership of the website domain and essential business accounts with the practice. Give suppliers access appropriate to their work and agree how access, files and reports will be handed over if the arrangement ends. Initial investigation usually needs less access than implementing changes.

You can prepare using our supplier comparison questions and our guide to an SEO scope.

Separate delivery dates from outcome forecasts

We can agree when a draft, fix or report is due. We cannot set a date when Google must improve a ranking or when a patient must enquire. The starting website, competing results, service demand and implementation all affect what can happen.

Review relevant search visits alongside useful enquiries and your team's capacity. If progress is unclear, narrow the question. For instance, confirm whether the revised page is reaching service searches before deciding that the contact wording has failed.

AI search can be included where it serves your audience. Google's guidance for its AI features says the core SEO practices still apply and no special optimisation is required. An agency cannot promise citations by Google, ChatGPT or another answer service.