Integrations & data · Practice guide

Decide which system holds the current contact details

Illustrative situation

A contact detail changes in the CRM but an older website submission overwrites it during synchronisation. When two tools can change the same detail, the newest arrival is not always the newest information. An old form submission should not silently undo a correction made by reception. Decide where each shared field is maintained.

Healthcare booking calendars on two connected screens with blue and orange appointment cards.
Make the handover between tools clear for the team using them.

What this means for your practice

Decide which system owns each shared field and when an incoming value may replace it. Treat conflicting updates as a defined business case, not a last-write accident.

An example to discuss with your team

Replay a fictional older submission after a newer contact update.

Healthcare data integration connecting two applications through a field-mapping board.
Agree what each field means and which system owns it.
Healthcare data validation separating matched records from an exception tray.
Make rejected or uncertain records visible for review.

Questions to take to your supplier

Ask the supplier to replay an older fictional submission after changing the contact number in the main record. Inspect which value survives and why. Staff need a visible correction route for conflicts, with enough history to explain the accepted change.

Agree the working process

List the shared fields that can change and assign a main record for each. Contact details, service choices and communication preferences may have different owners, so a single rule for every field may be too broad. Agree when a website submission should create a new value, suggest a correction or leave an existing value unchanged. The supplier should turn those business decisions into the connection behaviour, with uncertain cases visible to an authorised reviewer. Include a realistic sequence in testing: an initial submission, a later correction and then a delayed arrival of the older submission.

Ask staff to explain why the final value is the one they expect. Keep enough change history to investigate a disputed update without exposing unnecessary information. Review recurrent corrections by field; they can reveal an unclear ownership rule or a form that invites outdated details. The useful result is that colleagues know where to make a correction and can verify that connected tools follow that decision, rather than editing several places independently.

How to check the result

Count shared fields corrected because ownership rules were unclear.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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