Make your landing page fulfil the advert's promise

What this means for your practice

Carry the verified advert promise into the page heading, explanation and next step. Include necessary boundaries before the enquiry action.

What to discuss with your agency

Follow every proposed advert to its page. Where are the offer, limits and next step explained? Ask the agency to identify claims that change or disappear on arrival. A relevant destination helps people decide whether to enquire without implying availability or eligibility that the practice has not confirmed.

Put the brief into practice

Build the landing-page brief from the actual advert wording and audience. Identify the promise that brought the visitor there and the evidence or explanation needed to evaluate it. Put the relevant service information early enough that the person does not have to search a general menu to confirm they reached the right place. Include important boundaries before the enquiry action, using facts approved by the service owner. Ask the agency to review every advert variant against the page, because a shared destination may fit one message but not another.

Follow the route on the devices relevant to the campaign and inspect the form and confirmation as part of the same journey. Give the receiving team enough context to recognise the enquiry and respond consistently. When reviewing results, distinguish low relevant interest from a mismatch between advert and destination. The practical question is whether the page helps the person make the decision the campaign invited them to consider.

How to check the result

Measure completion of the campaign-specific action by advert and destination.