What this means for your practice
Keep a register of approved referral materials and their current destinations. Plan a controlled replacement process when practical service details change.
An example to discuss with your team
Open a saved link to a superseded sheet and confirm the reader can reach current information and recognise that the old version has changed.


What to discuss with your agency
Open a saved link to a superseded sample sheet. Can the reader recognise the change and reach the current version? Ask the agency to keep downloads linked to a maintained destination. Record retired materials so future reviews look beyond the most visible website pages.
Put the brief into practice
Maintain a list of the referral materials the organisation considers current and where each can be found. Give replacements a clear version or review date and a maintained online destination, so a partner holding an older copy has a route to the latest instructions. Identify who can authorise any communication to established partners and which channels are appropriate under the organisation's arrangements. A website update alone may not reach people using a saved document. Ask the agency to test a superseded link and inspect the explanation shown to the reader.
Where old printed material cannot be changed, consider how current contact routes help staff redirect enquiries consistently. Keep retired material distinguishable from active guidance without losing any history the organisation needs. Periodic review should include downloadable and shared documents as well as the main website. Repeated enquiries through an old route can be useful evidence that a replacement process has not yet reached its intended audience.
How to check the result
Count outdated referral materials still discoverable during periodic reviews.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
Need help with this?
Tell us what is getting in the way. Kay & Co. can help you understand the options and turn the next step into something that works for your practice.
Explore marketing & search services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.
