What this means for your practice
Check the public page and the team's response process before launching. Give one owner responsibility for confirming that the required content, destinations and handovers are ready.
An example to discuss with your team
Run a fictional end-to-end enquiry from the proposed launch page and verify the receiving team can identify the service and next step.
What to discuss with your agency
Send a fictional enquiry from the proposed page through to the receiving team. Can staff identify the service and explain the next step? Ask the agency to include content, links and handover instructions in the final review. Launch approval should reflect the whole journey.
Put the brief into practice
Create a readiness list around the visitor's complete journey. The service facts need approval, the public links need to work and the receiving team needs to know how to respond. Assign each dependency to someone who can confirm it, then name the person who decides whether the launch is ready. Avoid allowing the page's visual completion to imply every other part is complete. Ask the agency to submit a fictional enquiry from each planned announcement route and follow it into the actual working process through authorised testing.
Verify that staff can identify the service, explain the next step and handle an unclear request. Keep unresolved items visible at the release decision, including temporary limitations. Agree how the team will correct factual problems found during the first enquiries. A launch is easier to support when the owner can explain which checks were completed and who handles any remaining issue, rather than relying on a general statement that the website is finished.
How to check the result
Track unresolved launch dependencies at the planned release time.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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