What this means for your practice
Include content maintenance alongside technical maintenance, with subject owners responsible for factual accuracy. Prioritise information whose errors would misdirect a visitor.
An example to discuss with your team
Simulate a clinician departure and trace all affected profile, service, document and contact references through the update process.
How to review the arrangement
Ask the agency to trace a fictional team departure across profiles, services and downloadable documents. Which owner confirms the facts, and who checks the final update? Start with information that could send a visitor to the wrong person, place or service. Keep unresolved verified corrections visible rather than waiting for the next annual review.
Connect updates to changes in the practice
List the facts most likely to change: contact numbers, opening arrangements, services, prices, team members and locations. Give each subject a person who can confirm the correct information. The website maintainer can publish the change, but may not know that the practice's real arrangements have altered.
Try a fictional service change and follow how it reaches the website team. Include linked documents, booking messages and any other page repeating the fact. Ask who checks the finished result and how an urgent correction is identified. Scheduled reviews remain useful, but should not be the only way an update happens. At the next review, look at corrections that were delayed and why. The cause may be an unclear approval route rather than slow editing. A good arrangement connects the people who know the facts with the people able to change every affected place.
How to check the result
Track overdue factual reviews and the age of unresolved verified corrections.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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