Marketing & search · Practical guide

Keep new guides in reports while their categories are reviewed

New guides have no category mapping, so the marketing report silently omits their activity.

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Help the right people find your service and take a useful next step.

What to change

Keep unclassified pages visible until the mapping is reviewed. Ask the analyst to compare the page inventory with the report's category lookup and identify new or renamed routes. Add an explicit unassigned group rather than filtering those rows away. The content owner can then approve the correct classification. A newly published fictional route should be included in the test so the process demonstrates how future additions behave before anyone maintains the lookup.

A worked example

Illustrative example

Illustrative test: A test guide absent from the lookup appears under an unassigned category. A newly published guide may begin receiving activity before its category is entered into the reporting lookup. The test confirms it appears as unassigned and still contributes to eligible totals. The content owner later approves its classification. The same pattern is checked with a fictional future route, showing that routine publishing will not silently remove new pages from the dashboard whenever category maintenance falls behind.

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What this means for your practice

A new article can receive visits before someone adds it to the dashboard's category table. If the report excludes unmatched pages, useful activity disappears from the chart. Ask your analyst to compare the public page inventory with the classification list and keep unassigned items visible. The content owner can then approve the correct category without removing the underlying totals. Test a fictional new route that has no mapping yet, rather than only checking the currently complete table. This shows how routine publication will behave in future. A tidy category chart should not depend on silently excluding the very guides the practice has just invested effort in publishing.

How to check the result

All eligible page activity remains represented while classification work is pending.

A mistake to avoid

A complete-looking category chart can conceal missing new content.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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