What to change
Define the budget around relevant evidence and page types, then make dependency changes visible at release. Ask the supplier to compare the new addition with the existing baseline and state which important routes receive it. The purpose is an informed acceptance decision, not a rigid score that blocks every useful feature. Record approved exceptions and their owners so a later audit can distinguish deliberate trade-offs from unnoticed accumulation.
A worked example
Illustrative example
Illustrative test: A proposed tracking addition is tested on a busy service page and a guide. A proposed marketing tag may be added to every service page and guide rather than one campaign page. The supplier shows its representative before-and-after cost and identifies all affected families. Your owner approves the useful addition with a recorded exception, or chooses a lighter implementation. Later audits can distinguish that deliberate trade-off from unexplained accumulation, instead of rediscovering a site-wide dependency whose original purpose nobody remembers.
What this means for your practice
A site can meet its initial performance target and gradually become heavier as marketing tools and widgets are added. Ask your supplier to show the cost of each meaningful new dependency on representative pages before release. Agree the target around useful evidence and important journeys, rather than one rigid score detached from business needs. A valuable feature may justify a deliberate exception; record its owner and reason. This allows later reviews to distinguish accepted trade-offs from unnoticed accumulation. The practice should know which page families receive the addition and what changes for visitors, so a small configuration request does not hide a site-wide impact.
How to check the result
The release record contains the observed cost and owner decision.
A mistake to avoid
A budget checked only at initial launch will not control later additions.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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