What to change
Define which facts are genuinely shared and which need local explanation. Keep the central description useful while directing visitors to the details that affect their chosen branch.
A worked example
Illustrative example
A service is offered at two branches, but one uses visiting-provider booking. The central page describes the service and clearly identifies the different booking route at that location.
Put it into practice
For example, one location may offer a service on fewer days or in a different format. Ask each branch to confirm its own facts. A polished group page should not make a visitor travel to a location that cannot provide the appointment they selected.
Ask each branch to identify changes that need central review. A location should have a clear route to correct its own practical details without rewriting the whole group service description.
What to agree before publishing
Give local teams a clear way to report differences to the person maintaining the group page. They should not have to rewrite shared background just to correct availability at one branch. Identify which statements are universal and which require a location name beside them. Then review one fictional enquiry starting from the group service and another from the local page. Both should produce an accurate expectation about where, and in what form, the appointment can be arranged.
How to check the result
A visitor can move from the overview to a branch without encountering an unexplained change in process.
A mistake to avoid
Do not copy the largest branch's content to every location merely because the service name is shared.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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