Websites & patient experience · Practical guide

Introduce a new online booking service

A practice switches online booking provider but existing patients still have old account details and saved links. The website promotes the new route without explaining what happened to earlier bookings. A new booking website can look unfamiliar even when the practice itself has not changed. Tell visitors what name they will see when they follow the link and explain any practical change, such as needing to create an account.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Describe how new bookings and existing reservations should be handled during the change. Verify the real arrangements with the booking team rather than assuming accounts or appointments transfer automatically.

A worked example

Illustrative example

A practice directs new bookings to its current provider while telling patients with earlier confirmations to contact reception about changes. It avoids claiming the old account now controls the new system.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Put it into practice

Existing patients may also wonder whether an earlier booking still stands. Answer that question using the confirmed arrangement, and put any separate help route next to the announcement.

Explain where help with existing bookings belongs during the change. Patients should not need to determine which software holds their appointment before knowing which team can answer a question.

What to agree before publishing

List the questions an existing patient is likely to ask about the switch: whether their booking remains valid, which account to use and whom to contact for help. Get those answers from the booking team before writing the announcement. A new platform's visual identity can be introduced in a sentence beside its link. More detailed help belongs where people encounter the new requirement, so the announcement does not become a long technical explanation that obscures the appointment information.

How to check the result

A patient can choose the right route based on their task without making a duplicate reservation.

A mistake to avoid

Do not imply that creating a new account imports appointments or records unless that transfer has been verified.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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