Websites & patient experience · Practical guide

Explain changes to telephone availability

The practice keeps its appointment sessions but changes the hours when telephone enquiries are answered. Patients may treat the phone hours as the full opening hours of the service. A change in telephone support affects people who have saved your number as well as new visitors. Explain when calls are answered and what someone can do outside those times, based on arrangements the practice really provides.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Label the new telephone arrangement precisely and explain the contact options the practice actually offers. Keep booked-visit access separate from practical support availability.

A worked example

Illustrative example

A practice offers some evening visits while reception handles general booking calls during a separate period. The page labels both clearly and directs patients to their confirmation for session-specific arrival help.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Put it into practice

If the number still works but reaches a different team, say so. Review contact buttons and automated messages together; conflicting hours can make a simple change feel like a service has disappeared.

Review any “call now” button alongside the published hours. Its label or surrounding explanation should help visitors understand the current arrangement rather than implying a live response at all times.

What to agree before publishing

Review the telephone greeting as part of the change. A website stating new hours will not feel reliable if the recorded message gives the previous arrangement. Confirm the route for existing appointments and any genuine option outside telephone hours. If callers now reach another team, explain its role. A useful notice gives people enough information to choose when and how to contact the practice, without presenting an ordinary email enquiry as though it were a live telephone alternative.

How to check the result

Readers can plan a call without concluding that their evening appointment is invalid.

A mistake to avoid

Do not imply round-the-clock support merely because an enquiry form can technically accept a message at any time.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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