What to change
Name the factors the practice actually uses to provide a quotation. Explain when a person receives a specific figure without speculating about their individual needs.
A worked example
Illustrative example
A report service lists a range because the standard letter and detailed report have different scopes. The page names both and explains that the team confirms the requested document and fee before arranging it.
Put it into practice
Ask reception what they need to provide an estimate. Without that decision point, a range can feel like useful information while still leaving someone unable to judge whether the service fits their budget.
Avoid presenting the lowest figure as the likely price for everyone. The explanation should make the range meaningful by connecting it to confirmed differences in the offer or quotation process.
What to agree before publishing
Identify the confirmed factors that account for the range and explain when the visitor can obtain a more specific amount. A difference in appointment type or scope can be useful context; a vague “prices vary” note is not. Ask the team what information it needs to provide an estimate. Keep the lower figure connected to the circumstances where it applies rather than presenting it as the likely cost for everyone. The range should support comparison without making readers perform their own unsupported pricing calculation.
How to check the result
The range becomes a meaningful guide rather than an unexplained pair of numbers.
A mistake to avoid
Do not use from pricing for an option that is unavailable in the circumstances described by the same page.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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