Websites & patient experience · Practical guide

Make it easy to report incorrect website information

A visitor notices an old entrance instruction or wrong phone number but has no obvious way to report it. They may send a detailed complaint through a clinical route. A patient who spots the wrong address or price is helping you improve the site. Give them a simple way to identify the page and describe the issue without including personal appointment details unnecessarily.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Provide a concise website-information feedback route that asks for the page and the apparent error. Explain that it is not the route for an appointment or urgent clinical question.

A worked example

Illustrative example

A visitor can report that the location page names an entrance no longer in use. The form asks which page they viewed and what needs checking, rather than requesting patient identifiers.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Put it into practice

Ask who receives these reports and how corrections are checked. The acknowledgement can thank them and explain the review route without claiming the reported change has already been accepted or published.

Include a simple way to identify the page, such as its title or address. Asking for unnecessary screenshots or account details can discourage a useful correction that only needs a short description.

What to agree before publishing

Ask the receiving colleague what information makes a correction report useful. Usually the page title or link and a short description of the issue are a helpful starting point. Avoid asking for personal appointment details when someone is reporting an incorrect address or broken link. Explain that the report will be checked rather than promising immediate publication of any suggested change. Keep the route simple enough to encourage useful feedback while giving the editor sufficient context to locate the problem without another round of questions.

How to check the result

The practice receives enough context to investigate a content problem without confusing it with a care enquiry.

A mistake to avoid

Do not tell people a correction is confirmed until the responsible person has checked the underlying fact.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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