Websites & patient experience · Practical guide

Explain branch preferences when availability differs

A form asks for a preferred branch before explaining that some services exist at only one site. The response later contradicts what the visitor thought they requested. Asking for a preferred branch can imply that the chosen service is available there. Explain any relevant limits before the visitor submits, or make clear that the team will discuss availability.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Make location wording reflect the actual service options. Explain when a preference can guide the team and when the appointment has a fixed delivery location.

A worked example

Illustrative example

An enquiry about a fitting appointment identifies Riverside as the delivery site. General consultation enquiries still let patients express a branch preference because those appointments genuinely have several locations.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Put it into practice

Ask the booking team to verify the combinations shown. A simple preference question becomes frustrating if it repeatedly lets patients choose an arrangement the practice already knows it cannot provide.

If the preference is not a confirmed location, say so in the acknowledgement. Patients should not plan travel from a form selection that the team still needs to discuss.

What to agree before publishing

Review the combinations of service and branch with the diary team. If a choice represents a preference to discuss rather than confirmed availability, say so before submission and in the acknowledgement. Where some combinations cannot be offered, help the visitor find a relevant route without suggesting the unavailable option is bookable. The useful outcome is a request reception can understand and discuss, not a superficially flexible form that lets people choose arrangements the practice already knows it cannot provide.

How to check the result

The request records an achievable location or clearly flags a question about alternatives.

A mistake to avoid

Do not collect a preferred branch as if it is guaranteed when the service described cannot be delivered there.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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