Websites & patient experience · Practical guide

Show which enquiry questions still need an answer

A patient asks about fees, availability and a report. Reception answers the first two, while the report question needs another team. A generic resolved message suggests everything has been addressed. When someone asks three questions, a reply to two of them can still leave the enquiry unfinished. A useful response separates what is known from what is being checked.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Make the scope of the reply explicit and explain any remaining question's route. Give the visitor a coherent next step without promising that several teams will respond independently unless that is arranged.

A worked example

Illustrative example

A reply confirms consultation fees and explains that the document team will discuss the requested report through the approved process. It does not mark the whole enquiry complete merely because reception has responded.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Put it into practice

For example, the team may confirm a fee while a report request remains with another colleague. Ask whether the patient needs to do anything next. If they do not, avoid sending them around the practice to chase an answer themselves.

Avoid headings such as “enquiry completed” if an agreed question remains open. The subject line and status label should support the explanation, especially for people scanning on a phone.

What to agree before publishing

Structure a partial reply around answered and outstanding questions. For a fictional enquiry about a consultation and a letter, the team may confirm the appointment fee while asking another colleague about the document. State which part remains open and who will act next. Avoid asking the visitor to guess whether silence means inclusion, refusal or delay. The subject line and any enquiry status should support that explanation rather than declaring the whole conversation finished after its first response.

How to check the result

The visitor can see what has been resolved and what still needs an answer.

A mistake to avoid

Do not leave a patient to infer that silence about one question means it has been accepted or included.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.

Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

Need help with this?

Tell us what is getting in the way. Kay & Co. can help you understand the options and turn the next step into something that works for your practice.

Explore websites & patient experience services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.