Websites & patient experience · Practical guide

Explain language options on the booking website

The practice translates its service pages but the external booking destination uses a different language. Visitors discover the change after committing to the online route. A translated service page can lead to a booking website that uses only another language. Explain that before the link and offer the support route the practice can actually provide.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

State the verified language available at the next step and provide the practice's actual alternative for assistance. Keep the explanation beside the booking invitation.

A worked example

Illustrative example

A translated service page explains that the linked booking provider currently uses English and offers reception contact to discuss arrangements. It does not imply that the practice's translation extends into the provider's screens.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Put it into practice

Ask your supplier to follow the entire journey after language selection. Translating the invitation is only part of the job; the patient also needs to understand what awaits them when they choose an appointment or request help.

If help is available through reception, state when and how to request it. Avoid implying that someone will be present inside the external booking tool to guide every step.

What to agree before publishing

Show the translator and website editor the booking destination, not just the page leading to it. Record which language options the provider actually offers and what help the practice can provide. Tell visitors about a change of language before they follow the link. Then test returning to the service information if they need assistance. The aim is an honest, usable path into booking rather than a translated invitation that leads to an unexplained barrier at the next screen.

How to check the result

A reader knows what language to expect before leaving the practice website.

A mistake to avoid

Do not claim a complete translated booking journey after reviewing only the public information pages.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.

Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

Need help with this?

Tell us what is getting in the way. Kay & Co. can help you understand the options and turn the next step into something that works for your practice.

Explore websites & patient experience services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.