Websites & patient experience · Practical guide

Fix booking links that open the wrong clinic

A profile or service page sends visitors to a general provider account with several branches. The first branch shown may not be the one described on the original page. A booking link that opens another branch can undermine an otherwise clear location page. Ask your supplier to test the actual button for each branch, including any branch choice shown after opening.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Make the required branch choice explicit where a direct destination is unavailable. Check the wording against the public booking journey rather than assuming the provider remembers context.

A worked example

Illustrative example

A practitioner profile describes appointments at Riverside, but its provider link opens all locations. The invitation tells visitors to select Riverside and the confirmation guidance asks them to check the address.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Put it into practice

If the provider cannot preserve the location choice, explain the extra step. Patients should know what to check before confirming, rather than discovering the mismatch only when the final appointment email arrives.

Review links after a booking-provider change or branch rename. The visible button may stay the same while its destination setting changes, so appearances alone are not a useful check.

What to agree before publishing

Start at each branch's published button and inspect the selected location in the booking tool, not merely the link's appearance. If the provider cannot retain the branch choice, explain the extra selection step before the visitor leaves your page. Ask the supplier to recheck those routes after provider or branch changes. The final confirmation should display the actual location clearly. That gives patients a chance to notice a different choice before planning travel around the familiar branch they originally had in mind.

How to check the result

A visitor can carry the intended location through the booking steps and recognise an incorrect branch in the result.

A mistake to avoid

Do not describe a link as book at Riverside if it silently defaults to another branch without explanatory content.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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