Websites & patient experience · Practical guide

Preserve fee inclusions when translating prices

A translated fee page reproduces the amount but omits a phrase explaining that a report is charged separately. The number is accurate while the offer described is different. Fee information becomes misleading if a translation preserves the price but loses what it includes. Give the translator the full pricing explanation, including separate charges and the point at which an estimate is confirmed.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Review each fee together with its inclusion and payment explanation. Have a competent reviewer check the whole decision a patient is making, not just currencies or numeric formatting.

A worked example

Illustrative example

A consultation fee includes the appointment but not an additional third-party report. Both language versions explain this distinction beside the amount and direct report questions to the same billing route.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Put it into practice

Ask the service team to review a plain account of the translated meaning. A reader should be able to compare the same appointment in either language without one version appearing to offer more for the price.

Keep currency labels and any branch name attached to the amount during layout changes. Clear translated prose cannot compensate for a price table that visually associates the figure with the wrong service.

What to agree before publishing

Use the same service and price example when reviewing each language. Ask the reviewer to identify what is included, what may cost extra and when a more specific amount is discussed. This exposes meaning lost in a shortened caption or table note. The billing team should settle the original arrangement before translation begins. Clear translated wording cannot repair an uncertain offer, and a correctly copied amount is not enough if the nearby description makes the appointment appear to include more.

How to check the result

A patient reading either language can identify the same cost boundary before booking.

A mistake to avoid

Do not treat numeric agreement as proof that a price translation is complete or accurate.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.

Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

Need help with this?

Tell us what is getting in the way. Kay & Co. can help you understand the options and turn the next step into something that works for your practice.

Explore websites & patient experience services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.