What to change
Explain the brochure's purpose and direct booked patients to the correct preparation source. Keep promotional descriptions from becoming accidental day-to-day instructions.
A worked example
Illustrative example
A practice brochure introduces the team and services, then directs booked patients to their confirmation for the location and preparation information. It does not imply that every brochure service occurs at every branch.
Put it into practice
Someone should not treat general promotional copy as personal preparation advice. Ask your team which document accompanies the booking confirmation, then make that the obvious source for visit details. A brochure can link to current instructions without trying to contain every changing arrangement.
Use distinct titles and descriptions for the two documents. A patient scanning a download list should not have to open both files to discover which contains instructions for their booked visit.
What to agree before publishing
Decide what each document is meant to accomplish. The brochure can introduce services and the practice, while appointment instructions explain the approved requirements for a particular visit. Use titles that preserve that distinction in a download list. If the brochure refers to preparation, link to the current instructions rather than copying a large amount of changing detail. Patients should be able to identify the resource that applies to their booking without treating general promotional material as individual appointment guidance.
How to check the result
Readers can enjoy the overview while understanding which document governs their own practical arrangements.
A mistake to avoid
Do not let a general welcome sentence override a more specific instruction supplied for an individual appointment.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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