Websites & patient experience · Practical guide

Tell patients which documents to bring

A preparation page says bring your documents, leaving patients unsure whether this means identification, referral paperwork, insurance details or previous correspondence. Some bring a large file that reception does not need. “Bring your documents” is too vague to help someone pack for a visit. List the particular practical items the practice actually needs and explain what to do if one is unavailable.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Name the specific practical items required for the booked appointment. Confirm the list with the service team and separate it from any individually supplied clinical instructions.

A worked example

Illustrative example

A practice asks insured patients to have their confirmed authorisation details available and tells self-paying patients that this requirement does not apply to them. Other preparation remains in their appointment instructions.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Put it into practice

Keep this separate from instructions that require a practitioner's approval. Ask reception which missing items commonly cause confusion. A short, verified list is more helpful than asking everyone to bring every record they might possibly have.

Use the same document names in the booking message and preparation page. Small differences in wording can make patients believe they need two separate items when the practice means one.

What to agree before publishing

Ask reception to separate documents needed to identify or administer the appointment from any appointment-specific preparation instructions. Name each item as patients know it and explain the route for someone who cannot provide it. Do not turn a useful short list into a request for every record a person might possess. Compare the list with the confirmation email and any downloaded form. The same item should not acquire a different name in each place, leaving patients wondering whether they need several documents.

How to check the result

Each patient can identify the items relevant to their own route instead of following an undifferentiated checklist.

A mistake to avoid

Do not request additional identification or records simply because another service at the practice asks for them.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.

Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

Need help with this?

Tell us what is getting in the way. Kay & Co. can help you understand the options and turn the next step into something that works for your practice.

Explore websites & patient experience services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.