What to change
Agree a small set of translated appointment names tied to the actual booking types. Ask the reviewer to preserve useful recognition across pages, forms and confirmations.
A worked example
Illustrative example
A translated page describes an initial consultation and shows the exact provider label patients will later see in their confirmation. The explanation lets readers connect the two without guessing.
Put it into practice
Where the booking provider uses a fixed label, explain its connection to the translated wording. Ask a reviewer to follow one appointment from description to confirmation, checking that the identity of the visit remains clear throughout.
Keep the agreed translated terms available to people writing messages as well as website editors. A consistent page loses its benefit if the next confirmation introduces an unrelated appointment label.
What to agree before publishing
Keep a short terminology reference for appointment names used across the website and correspondence. It should identify the approved public term, any fixed booking-provider label and the explanation connecting them. Ask the reviewer to follow one fictional appointment through the translated description and confirmation. If the names appear unrelated, improve the connection where patients see it. A consistent list is useful only when message writers and translators can find it and know who settles questions about a new term.
How to check the result
A patient can recognise their chosen appointment as they move between translated information and booking messages.
A mistake to avoid
Do not allow several individually reasonable translations to create different apparent service categories across one journey.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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