Websites & patient experience · Practice guide

Answer the physiotherapy questions reception hears most

Illustrative situation

Repeated practical questions are useful clues about your website. Keep a short, anonymous note of the subjects people ask about: finding the clinic, appointment formats or changing a time. Add the answers where those decisions arise. A giant frequently asked questions page is less helpful if patients never see it while booking.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What this means for your practice

Use a short question log to identify missing practical information, then add answers where visitors make those decisions. Keep clinical advice subject to the practice's review process.

An example to discuss with your team

Ask a reader to find rearrangement instructions without opening unrelated pages.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

A practical example

For example, if callers repeatedly ask whether a review can be remote, put the approved explanation beside the review appointment information. Ask reception whether the wording answers the actual question, then check whether the booking menu agrees. Questions needing clinical advice should follow the practice's review process. Look for fewer avoidable clarifications over time, while remembering that some people will still prefer to call and should remain welcome to do so.

Keep the question log about topics, rather than recording identifiable patient stories. “Where is the entrance?” is enough to identify a content gap. Once the page is improved, ask reception whether people can find the answer, since an accurate explanation may still be placed where nobody looks.

Make this improvement work

Record repeated administrative questions for a short review period, removing personal details. Group them by the decision the visitor was trying to make: choosing an appointment, finding directions or changing an arrangement, for example. Add the answer where that decision occurs rather than placing every topic in a disconnected FAQ page. Ask reception to verify the explanation and an unfamiliar reader to find it without coaching. Keep clinical questions within the practice's specialist review process. Review the same themes later to see what remains confusing, recognising that callers may still reasonably prefer a conversation even when the page contains an accurate answer.

How to check the result

Track repeated questions after the information is added.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.

Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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