What this means for your practice
Link service availability to the correct locations and assign ownership of changes. Keep the booking destination consistent with the location selected on the page.
An example to discuss with your team
Choose a service at an unsupported location; the visitor should receive an accurate alternative.


A practical example
For example, an appointment may be available at Riverside but not at the town-centre branch. Ask your supplier to show both journeys: starting from the service and starting from the branch. Each should reach the same location information. If the booking system asks the patient to choose again, explain that extra step. The aim is a visitor who knows where the appointment will happen before confirming it.
When a service moves, check practitioner profiles as well as location pages. Patients may begin with the person they know rather than the branch list. Each starting point should lead to the same current availability, so an otherwise careful update does not leave one misleading route open.
Make this improvement work
Build a simple service-by-location record with the people managing appointments. Use it to verify website links and identify where the same service name describes different availability. Ask the supplier to start from a location-specific page and show the actual booking destination. If the external tool cannot preserve the chosen location, explain the extra selection clearly before the visitor arrives there. Include a fictional unsupported combination in acceptance. The reader should get accurate options, not a generic button that silently changes their selected clinic. Review this connection whenever service availability changes at one branch, even if the overall service page remains current.
How to check the result
Track location mismatches in incoming enquiries.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
Need help with this?
Tell us what is getting in the way. Kay & Co. can help you understand the options and turn the next step into something that works for your practice.
Explore websites & patient experience services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.
