Websites & patient experience · Practice guide

Help patients find their preparation information again

Illustrative situation

Patients may read their confirmation once and return to the instructions later, often on a phone. Give the preparation page a clear, recognisable name and link directly to it from the appropriate message. Avoid sending people to a general homepage and expecting them to reconstruct the route. Include a useful contact option when they cannot find the information that applies to their appointment.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What this means for your practice

Use a stable, clearly named destination and connect it to the booking journey. Check that the information remains available on the devices patients actually use.

An example to discuss with your team

Find the preparation page from a fictional booking message on a phone.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

A practical example

For example, a confirmation for a named appointment should lead to preparation information using the same appointment name. Ask your supplier to test that link and the page on a phone. Ask reception whether the title matches what patients say when calling. A good result is information that can be found again easily, rather than another attachment or page people must ask the team to resend.

Avoid using a temporary file-sharing link as the only route in appointment messages if the practice cannot maintain it. Ask the supplier for a dependable destination and a way to update the information without invalidating every earlier confirmation link patients may have saved.

Make this improvement work

Choose a maintained destination with a title that matches the appointment language patients receive. Link it from the relevant booking information and approved reminder messages, then test those routes on a phone. A page being present in the site menu does not establish that somebody can find it when checking an appointment message later. Ask an unfamiliar reader to locate the right instructions without opening unrelated preparation pages. Keep different appointment types clearly distinguished and provide an appropriate route for uncertainty. Review copied message templates when the destination changes so a corrected website does not leave patients following outdated links.

How to check the result

Track repeated requests for already-published preparation information.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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