Marketing & search · Practical guide

Update the website link on your public practice listing

A public practice listing retains the previous supplier's domain, although staff use the current website every day.

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Help the right people find your service and take a useful next step.

What to change

The profile link is a separate public entry point with its own owner and update process. Record the exact listing before editing, because a similar name can belong to another practice. Confirm the intended destination with the organisational owner, then verify the public result outside the editing account. Keep submission and public verification as separate task states if the platform does not immediately display the change.

A worked example

Illustrative example

Illustrative test: A colleague opens the public profile and reaches the approved live homepage without using a bookmark. A colleague may find the practice on a map and follow its website action to the previous supplier's domain. Reception records that exact public profile rather than searching by name again and risking a different result. The authorised owner submits the approved destination. A signed-out reviewer follows the same public action afterwards, with any pending platform review left visible in the task instead of being reported as completed.

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Connect the public promise to a supported next step.

What this means for your practice

A map or directory listing is its own entrance to your practice. Staff using a familiar bookmark may never notice that the public listing still sends people to an old website. Record the exact profile and current destination before requesting a change, especially if similar names exist. Confirm the approved replacement with the practice owner and establish who controls the account. Once the correction is submitted, inspect the public listing separately from the editing screen. If review is still pending, keep the task open with a named follow-up owner. The result that matters is the visitor reaching the intended current website, not merely an administrator seeing a successful save message.

How to check the result

The public action resolves correctly and the practice knows who can maintain it.

A mistake to avoid

A saved edit is not sufficient evidence that visitors receive the change.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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