What to change
Repeated reorganisations can leave a trail of addresses that no longer serve a purpose. Ask the supplier to list the full chain and confirm whether any intermediate stop is intentionally meaningful. Where it is not, point the earliest owned entry directly to the approved destination. Keep the mapping record so another supplier can understand the change, and test a historical bookmark rather than only the newest link.
A worked example
Illustrative example
Illustrative test: Test an original bookmark after two successive website reorganisations. A guide may have moved from an old resources folder to a second directory and then to its current home. Ask the supplier to show the original bookmark's full journey. If the middle stop has no remaining purpose, the earliest controlled route can be updated to the approved final guide. Keep the historical mapping and test the original bookmark again so future maintenance does not accidentally rebuild the unnecessary chain.
What this means for your practice
A guide may have moved several times, leaving an old bookmark to pass through each former address before reaching today's page. Ask your supplier to show that complete chain in a short list. Confirm whether any intermediate destination still serves a distinct purpose before removing it. Where the stops are merely historical, the earliest address you control can usually be directed towards the approved current destination. Test the original bookmark afterwards, rather than just the newest link. Keep the mapping with the website handover so a future supplier can understand why an apparently old address remains supported and does not accidentally reintroduce the detour.
How to check the result
The bookmark reaches the current equivalent without redundant intermediate redirects.
A mistake to avoid
Do not delete history blindly when an intermediate destination still serves a real purpose.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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