What to change
A temporary campaign rule needs an exit condition, not just an installation instruction. Ask which business event ends the exception and who confirms that the ordinary destination is ready again. Rehearse disabling the rule before the campaign closes. Preserve the original purpose and removal decision in the handover so the next supplier does not mistake a forgotten exception for the permanent route architecture.
A worked example
Illustrative example
Illustrative test: Open a normal guide link while the campaign rule is disabled in preview. A campaign may temporarily send a normal guide address to a promotion. When the campaign ends, the owner confirms the ordinary guide is ready and the supplier removes the exception through the agreed process. Review both a campaign link and the usual guide link afterwards. The record includes the original reason and removal trigger, making it clear that a future editor should not reinstate the rule as permanent site behaviour.
What this means for your practice
A short campaign may temporarily send a normal page to a promotion. Without an agreed ending, that exception can remain long after the promotion finishes. Ask the campaign owner what event ends the change and who will confirm the usual page is ready again. Your supplier should rehearse removing the rule and show both the campaign entry and ordinary guide route. Keep the original reason with the handover. That prevents a later supplier treating an unexplained exception as a permanent part of the website. The practice should review the visitor's destination after the campaign, rather than rely on a calendar reminder that nobody has responsibility to act on.
How to check the result
The agreed ongoing destination works and the temporary rule has an accountable owner.
A mistake to avoid
Leaving unexplained temporary rules invites later routing surprises.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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