Give repeated Read more links a recognisable destination

What to change

Ask your supplier to make each repeated card link identify the guide or service it opens when read aloud, while keeping its wording clear on screen.

A worked example

Illustrative example

A resource card's link is announced as Read more about keyboard navigation, while its visible action remains concise and its heading supplies context.

Healthcare website design showing connected desktop and mobile service and enquiry layouts. — Make the service and next step clear on every screen.

Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form. — Review keyboard access, contrast and understandable form fields.

Why this matters to your practice

A page full of identical Read more links gives little guidance when those links are heard as a list. Each should identify the service or article it opens. Ask your supplier to demonstrate the spoken names, and compare them with the visible card headings. Concise wording is still possible: Read more about appointment enquiries supplies context without reading the whole card. Visitors using both magnification and spoken controls should recognise the same destination through either route.

How to check the result

Accept when users can choose the intended card from a list of links and nested actions do not create duplicate or conflicting destinations.

A mistake to avoid

Adding hidden words that do not match the visible title can confuse people using both speech commands and screen magnification.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discussOpen the links list on a page with several cards. Check whether each repeated action can be distinguished without reading unrelated surrounding paragraphs.Ask the supplier to demonstrate the card's full clickable area and its announced name. Avoid turning the entire card into an excessively long label.Check cards with secondary links or buttons. Their names and targets should remain separate from the card's main destination.

Your answers and notes

Record what you know, what is still missing and the answer you need from your team or supplier.

What happens next, and who will do it?

Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.

Related guides

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