Websites & patient experience · Practical guide

Guide patients from reception to the practice floor

The address and main entrance are correct, but the service takes place on another floor. Visitors discover this only after reaching a waiting area for a different tenant. A floor number is useful, but it may not explain how to get there. Describe the verified route from the entrance or reception and provide a way to discuss access requirements before the visit.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Explain the route from the building entrance to the practice's actual reception or waiting point. Confirm practical access details with the local team rather than using vague assurances.

A worked example

Illustrative example

A practice at Suite 3 on the second floor explains that the ground-floor desk is for another business. Its arrival instructions name the correct floor and the sign outside its own reception.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Put it into practice

Ask the team to check lifts, signs and door names as part of the directions. Avoid assuming a visitor understands the building's numbering system or knows that the practice reception is separate from the one downstairs.

Check that the floor description matches signs and lift labels. A technically correct internal floor number may be unhelpful if the public building uses a different naming convention.

What to agree before publishing

Describe the journey from the point patients first enter, including any reception check-in before going upstairs. Confirm public floor labels, lift signs and the practice door name with the venue. Offer a way to discuss access questions before travelling instead of assuming that a floor number tells every visitor what they need. Ask a newcomer to follow the sequence. If they must ask for directions halfway through, improve that point rather than adding more general information about the building's location.

How to check the result

A visitor can locate the practice without relying on the postal suite number to explain the building layout.

A mistake to avoid

Do not say upstairs only when there are several floors or when visitors need specific information to plan their arrival.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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