Websites & patient experience · Practical guide

Make translated downloads easy to choose

Several translated downloads have similar filenames, and patients cannot tell which language or service version each contains. A language label alone does not identify the document's purpose. Language choices are easier to use when each download clearly names its language and content. Keep the same practical scope across versions where possible, and explain any difference rather than leaving readers to discover it.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Label each download with both its task and language, and ensure the document identifies itself internally. Confirm the translation's scope with the responsible reviewer.

A worked example

Illustrative example

A practice lists its arrival guide in two named languages with the same branch description. Each document includes the relevant contact route, so a printed copy still makes sense independently.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Put it into practice

Ask the translation owner how replacements are coordinated. A revised English file and an older translated file should not both look equally current if an important booking instruction has changed.

Where several versions sit together, keep their ordering and descriptions consistent. This helps a family comparing language options recognise the same document rather than mistake them for different service offers.

What to agree before publishing

Use the same naming pattern for each language version and clearly identify any difference in scope. Ask the language owners to confirm which files match the current original. Where one version needs updating, make that position understandable instead of presenting all files as equivalent current instructions. Check the opened document as well as the link label. A translated filename does not guarantee that the reader has received the intended language or the latest practical arrangements for the service.

How to check the result

Someone can select the correct language version without opening several files or relying on an opaque filename.

A mistake to avoid

Do not assume a translated general brochure is a substitute for translated appointment-specific instructions.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.

Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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