What to change
Add the small identifying details that distinguish the practice from its neighbours. Use verified signs, suite names and organisation names rather than promotional descriptions.
A worked example
Illustrative example
Two services operate at West Court: a dental practice and a separate therapy practice. The dental location page names its entrance sign and suite so patients do not rely on West Court alone.
Put it into practice
Ask your supplier to check the map listing and appointment sender name together. Patients should be able to connect all three without knowing the business relationships between the organisations sharing the building.
Use the same practice spelling across directions, booking messages and signs where possible. Minor variations can be confusing when another organisation at the address already has a similar name.
What to agree before publishing
Use the exact public practice name alongside the distinguishing location detail. If several similarly named organisations share the address, identify the relevant reception or door sign. Ask the supplier to compare the map listing, page heading and sender name used in appointment messages. Small variations may appear harmless internally while confusing a patient outside the building. A newcomer should be able to connect the name on their confirmation with the place in front of them, without knowing the businesses that occupy neighbouring rooms.
How to check the result
A visitor can distinguish the intended practice from nearby organisations sharing the same address.
A mistake to avoid
Do not assume a postcode or map pin is sufficient where multiple providers occupy one building or a single street frontage.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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