Websites & patient experience · Practical guide

Tell patients how they can pay before they arrive

A patient arrives expecting to use a payment method the practice cannot accept. The website says payment on the day but leaves the available methods unspecified. Payment information belongs before arrival, particularly when a method people commonly expect is unavailable. Publish the methods the practice currently accepts and explain where individual payment questions go.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

State the practice's current payment options at the point people plan their visit. Confirm them with the local team because arrangements may differ by branch or provider.

A worked example

Illustrative example

A visiting provider accepts payment through its own approved route, while the host reception takes payments for other services. The page explains that distinction before someone arrives at the shared building.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Put it into practice

Ask the local team to verify any branch differences. A small line in the confirmation can prevent an awkward reception conversation, but it needs to agree with the website and any payment instructions issued elsewhere.

Review payment information when suppliers or branch arrangements change. An old symbol or logo can imply that a method remains available even after the surrounding text has been updated.

What to agree before publishing

Ask the local team to verify the payment methods for the actual branch and appointment route. If arrangements differ online and at reception, explain the distinction where it matters. Review payment symbols, booking messages and any printed instruction together, since a familiar logo can imply acceptance even when the text has changed. Keep a contact route for individual payment questions. Patients should be able to prepare before attendance rather than discover at the desk that a method they expected is unavailable.

How to check the result

A patient can prepare for payment without relying on assumptions about the host practice.

A mistake to avoid

Do not copy payment details from a different branch or provider simply because the services use the same website design.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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