What to change
Explain what selecting any practitioner actually means for the chosen service. Keep individual availability separate from broad descriptions of the team or practice.
A worked example
Illustrative example
A dental practice offers the next available hygiene appointment with one of a named team. It separately explains how an existing patient can ask about seeing their usual practitioner.


Put it into practice
Ask the team how changes are communicated. Avoid suggesting that every practitioner offers every service simply because a booking menu allows visitors to choose the next available time.
Keep any service restrictions visible before the choice is made. Selecting “any practitioner” should not hide a difference the patient would have seen on an individual practitioner's booking page.
What to agree before publishing
Explain what selecting any available practitioner means for the particular service. Confirm that the choice does not imply every team member offers every appointment type. Ask how the named practitioner is communicated once the visit is arranged and what happens if that changes. The website can help people choose availability confidently without presenting the team as interchangeable in every respect. Review the final confirmation against the initial invitation so the patient recognises the practical arrangement they selected rather than encountering an unexpected provider later.
How to check the result
The visitor understands the choice they are giving the booking team and any remaining uncertainty.
A mistake to avoid
Do not imply that every member of the wider team can deliver every advertised service simply because their profiles share a directory.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
Need help with this?
Tell us what is getting in the way. Kay & Co. can help you understand the options and turn the next step into something that works for your practice.
Explore websites & patient experience services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.
