Websites & patient experience · Practical guide

Help patients choose a first or follow-up appointment

A booking menu uses new and follow-up without explaining whether new means new to the practice, practitioner or particular service. Returning patients may select the wrong route. New-patient and review appointments should be described in terms visitors can recognise. Explain who normally uses each route and where someone can ask if their situation is unclear.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Define the booking distinction using the practice's actual rule. Put the explanation before the choice and provide a route for cases the rule does not clearly cover.

A worked example

Illustrative example

A patient who previously saw a hygienist wants a different service. The page explains that being known to the practice does not necessarily make the requested appointment a review and gives a contact route.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Put it into practice

Ask the service owner to approve that distinction. A person returning after a previous appointment should not need to guess whether “new” refers to the practice, the practitioner or a different reason for attending.

Explain what to do when someone has attended before but is unsure which category applies now. A clear contact option is more helpful than forcing them into a confident guess.

What to agree before publishing

Ask the service lead to define the appointment categories in terms patients recognise. “New” may refer to the practice, a practitioner or a particular service, and those are not interchangeable meanings. Explain how someone checks an uncertain case without first booking the wrong slot. Review the public description against the diary labels and confirmations. A person returning after an earlier visit should be able to understand the route using current information rather than guess which internal category the practice applies to them now.

How to check the result

Someone with a plausible mixed history can determine the appropriate next step without guessing.

A mistake to avoid

Do not reduce the instruction to have you been here before if that question does not match the actual appointment rule.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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